A bottle of scotch recently sold for $2.7 million – what’s behind such outrageous prices?

When a rare bottle of Scotch whisky sold for US$2.7 million in November 2023, I was stunned, but I wasn’t surprised.

The whiskey market has been booming for some time.

And in July 2022, a single Ardbeg whisky barrel, aged since 1975, with enough liquid for about 500 bottles, sold at auction for around $19 million. In 1997, the entire Ardbeg distillery had been purchased by Glenmorangie Distillery for roughly $11 million.

How could a single cask of Scotch whisky sell for nearly twice the value of an entire distillery purchased just over two decades earlier?

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